The mechanics of international trade are changing right now. It’s rapidly disrupting the status quo, which has been in place for decades. As a result, adapting to new ways has become critical in order to remain competitive. Using an SMS API to send messages to your customers is one such common method.
Why would they do that, exactly?
People’s hectic schedules these days make it more difficult to get in touch with them. The one constant, though, is the proximity of their cell phones. This is why text messages are still a useful way to inform users of login, password change, transaction, order update, etc.
Don’t take someone’s word for it; find out for yourself! According to recent studies, around 5 billion people across the globe send and receive SMS messages each month. This accounts for 65 percent of the world’s current population. By 2025, experts predict that figure will rise to 6 billion.
Started making sense, right?
The short message service (SMS) is a powerful engagement tool that allows businesses to send brief, timely messages to customers to help them with their products.
- How do businesses Utilise SMS?
- Promotional efforts targeting potential buyers.
- Constant client communication via alerts and reminders.
- High percentages of recipients read promotional texts sent via mobile phone.
- Coupons and vouchers for discounts
- Internet-based presents.
- Checking passwords to lessen security risks.
- Examinations of products.
- The purpose of this is to facilitate the ordering procedure.
- Presenting new products.
- Assistance for clients.
- Taking the time to conduct surveys for client input.
- Sign-ups and attendee arrivals.
- Inventory control.
Our next step is to study the SMS API.
What is an SMS API?
The Short Message Service Application Program Interface is a software protocol for sending and receiving SMS messages. Codes are routed through the gateway, which acts as a “bridge” between the WWW and carrier networks. It helps you with:
- SMS sending and receiving.
- Check the current delivery status of your messages right now.
Using an SMS API has many benefits:
- Both the transmission and reception of SMS messages are now fully automated. As a result, operational costs are minimized as the need for manual management is diminished.
- The productivity, output, and processing speed of work have all been increased
- Receipts of delivered messages are used for tracking purposes.
- Tagging messages helps consolidate replies to a single thread.
- Quick shipping that can be trusted.
- Integration with other systems without difficulty.
- The precision of reports and outcomes.
Choosing a reliable SMS API provider can be tricky at times. Various factors affect the quality of service. Therefore, you must evaluate these factors before committing.
Time
The total procedure for acquiring an SMS API partner is time-consuming. It requires hours of study and discussions dependent on the number of network operators in a nation. Additionally, API integration requires time in addition to testing and deployment.
As time is money that you cannot afford to waste, compare which service provider can deliver quality service in a reasonable amount of time.
Features and Excellence
Features, API quality, functionality, and relationship management all contribute to the success and profitability of a collaboration. Check what they offer and compare to select the optimal combination of these components.
In addition, your partner must be focused on the future in order to improve customer happiness and integrate new channels and tools, such as Telegram, WhatsApp, and Viber, among others.
Compliance
Never disregard the product’s compliance requirements. It consists of the legality, openness, and quality of the supplied documents, such as the privacy policy and service agreement.
In addition, verify the physical security of the data storage and processing facilities, as well as the security measures implemented for systems such as two-factor authentication, limited access, encryption, etc.
Cost
Lastly, cost is a significant decision factor, particularly for small firms and startups. Additionally, consider the overall cost of the service in relation to what you receive. If you find the proper equilibrium, go for it.
11 Best SMS API to Send Messages to Your Users
So let’s immediately begin locating the top SMS APIs for your business!
1. TextMagic API
Integrate the TextMagic API with your existing business system to scale your chats and exchange messages globally. The REST API grants access to all TextMagic capabilities. You may automate your conversations using two-way SMS chat, distribution lists, and email to SMS with this tool. Send ten or ten thousand customised texts in only seconds. Before scheduling one-time or recurring text messages, eliminate duplicate contacts from your contact database. Always be available to your clients by configuring auto-responders and SMS templates for frequently asked questions.
TextMagic offers client libraries for 12 popular programming languages, including Java and Python, to facilitate SMS API development. Each wrapper includes all API commands and installation-requisite tests required for installation. You can also consult the full API documentation for API key configuration instructions.
TextMagic adheres to the SOC 2 framework and the General Data Protection Regulation standards (GDPR) (GDPR). TextMagic offers single sign-on and two-factor authentication where available.
- Additional TextMagic SMS API functions
- Redirect URLs
- Unicode SMS SMS sender identifiers in supported nations
- Virtual SMS numbers
- Text message planning
- Extended text messages (up to 918 characters) (up to 918 characters)
- Sub-accounts and access based on roles
2. TrueDialog
TrueDialog is the optimal solution for enterprises seeking native integrations. Users can send and receive messages directly from MS Dynamics/D365 without having to switch to another application.
The same is true for Salesforce.com users, making it simple in any CRM to be notified to and tag the proper leads or contacts, ensuring that you instantly follow up on interactions.
TrueDialog also provides a user interface for simple account access and configuration, allowing consumers to send SMS in a matter of seconds. However, an API is also available for customers with unique development requirements. Finally, their fantastic pricing per message is a result of their direct partnerships with carriers. Other attributes:
- Concierge Customer Service: All features can be accessed and utilized through U.S.-based customer service.
- Shortcodes for mass marketing and longcodes for two-way customer care.
- ISO 9001 cloud database with 99.9% availability and dependable delivery.
3. Vonage
Create unforgettable client experiences with Vonage’s quality chats. It allows you to schedule appointments, place orders, confirm deliveries, etc. in a secure and easy manner. Deliver timely reminders of upcoming appointments, maintain customer engagement, and send SMS at the appropriate moment.
Verify users using SMS or voice codes sent to their mobile devices. Proactively reroute your communications to ensure optimal delivery. Reduce the likelihood of unpredictability in SMS delivery by removing the complexity associated with worldwide carriers and laws.
The API includes automatic Unicode translation and shortcodes for more concise communications. It provides local numbers for 76 countries, persistent sender IDs, and a high rate of deliverability.
It allows for two-way messaging, intelligent splitting, 10 DLC, and configurable phone lines. Vonage automatically queues and reassembles bulk text messages and extended text messages based on carrier criteria. They also give sub-accounts for improved management of services and applications, as well as dashboard analytics for monitoring the performance of your campaigns.
4. Textlocal
Over a thousand developers have found it simple to integrate Textlocal’s SMS API with their apps, website, or CRM. Sending a message and phone number to their gateway is the initial step. Textlocal supports a variety of languages, such as Java, PHP, C,.NET, Ruby, and Python. Their Platinum Partner Operator designation ensures high-quality text service with the capacity to transmit 8,000 messages per second.
The SMS API personalizes and schedules messages, offers delivery receipts, and collects survey and mobile form responses. You can return messages as XML or JSON files for effortless incorporation into an application or CRM.
With this SMS API, you have the ability to create, remove, and manage contact groups. Form short URLs, set rules for reacting to forwarded messages, receive reports and SMS/MMS balances, and numerous other features.
5. Bandwidth
Bandwidth is a network operator and CPaaS supplier that offers a robust and simple-to-integrate SMS API. As a result, it provides the desired flexibility, control, and insights. Send SMS alerts and surveys without fuss on its tier-1 network to obtain quicker deliverability, ROI, and deeper insights.
With Bandwidth, you are not dealing with a middleman because they own and operate a comprehensive, countrywide network. Enjoy the SMS API’s limitless freedom, and do not place restrictions on group messaging or the quantity of characters. Additionally, it eliminates the need for pin codes and bots.
Features:
- MMS, images, gifs, and more are supported
- Transversal emojis and codes
- The capacity of 100 or more MPS
- redundant system
- High-volume assistance
- Alerts and notifications through text
- Integration of text messages within corporate emails
6. SimpleTexting
SimpleTexting is a one-stop shop for all your messaging requirements, such as marketing, CRM integrations, and staff communication. It is a REST API for text messaging that can be simply integrated into SMS gateway apps. It eliminates the need to create an entire messaging platform from start.
Simply connect to SimpleTexting and utilize it without difficulty. Not only is the API developer-friendly, but its uptime is also guaranteed at 99.5%. You can contact customer service via phone, email, and live chat. Get high throughput rates for mass communications and customizable programs for businesses of all sizes.
Real-time analytics for rapid data collecting allow you to monitor your list’s expansion, opt-in sources, and unsubscribes. You receive dedicated phone lines, can monitor if your calls are accepted, and manage unsubscribe requests, delivery reports, and simple web hooks.
7. Plivo
Plivo allows you to send and receive text messages with your valuable consumers worldwide. Even during large-scale messaging, you receive excellent delivery rates with the lowest latency. They have designed Plivo to be highly available and extremely reliable. In addition, you receive GDPR compliance and Privacy Shield to safeguard your data and preserve your privacy.
You may send SMS to every country in the world using local phone numbers, and you can receive SMS from 14 countries using local phone numbers. Customize your sender ID using alphanumeric characters, which is usable in 100 countries except the United States and Canada for outgoing messages.
Plivo supports any character set, extended message concatenation, message queuing, feedback API, persistent sender, number pooling, and more.
8. TeleSign
Using TeleSign, foster successful communications with your customers throughout their journey. It delivers timely and tailored information via SMS-based reminders, alerts, notifications, one-time passcodes (OTP), invitations, and more automated communications from applications or websites.
Increase your client retention and conversion rates by giving them with a tailored experience that makes them feel significant and elicits an emotional response. TeleSign is a developer-friendly API that is simple to integrate and test, allowing you to immediately begin using the API. They also help you gain a better understanding by providing comprehensive documentation, reporting, and development tools.
Features:
- Utilizes several waterfall pathways for improved delivery.
- Supports long communications by dividing texts of 160+ characters based on the requirements of the operator and the type of device.
- Formats the phone numbers of end-users correctly.
- Intelligent message splitting prevents the loss of vital information such as email addresses and URLs.
- Converts lengthy URLs into shorter links that are easier to deliver.
- Provides activity tracking to comprehend end-user behavior for conversions and click-throughs Telephone Consumer. Protection Act Complaint (TCPA) (TCPA)
- Availability in 87 countries worldwide.
- Automated opt-out administration.
- A dynamic dashboard and templates for SMS campaign management.
9. Sinch
Utilize the SMS API from Sinch to cultivate a prosperous interaction with your consumers. Connect on the channel with the highest open and read rates. With over 250 direct connections, its carrier network ensures that every communication is delivered when and where it matters. Add an additional degree of protection with Verified SMS, after which your organization’s profile will be displayed with its name, logo, preview link, and summary.
Utilizing its intelligent routing and local operator network, Sinch ensures that all of its services are delivered promptly and affordably. It is user-friendly for developers and non-developers alike. Now it is possible to develop bespoke integrations for hundreds of third-party applications using Zapier’s automated workflows.
Choose either 1-way or 2-way SMS, depending on your current needs. It offers two-way conversation in more than 60 countries without requiring interaction with a local operator.
10. CM.com
SMS API from CM.com allows you to improve the experience of your global audience. Their SMS Gateway is accompanied by extensive documentation. Initiate your SMS marketing and incorporate a landing page in your SMS to improve your clients’ mobile experience. Send periodic updates, notifications, and alerts to your consumers when they are most important.
Integrate their SMS Gateway over SMPP and HTTP to utilize more than 60 direct carriers for global message delivery. The CM.com API allows you to generate one-time passwords and send them over SMS, as well as validate the response. They give a straightforward and succinct dashboard that displays all options and analytics statistics.
11. Twilio
Continue sending messages globally using Twilio, which is beloved by millions of developers. Using sophisticated routing, phone numbers from 32 countries, and redundancy, you are able to send out notifications and dependably reach your users. It offers automated response management and intelligent chatbots.
In addition, you can set up triggered notifications to notify your users. Offer tailored support using conversational workflows that can easily route to two-way discussions. Using the API, build deeper customer interactions and grow your conversations to extend support across WhatsApp, SMS, and chat groups.
You may create bots powered by AI to assist your consumers. Personalize opt-ins, opt-outs, keywords, and assistance messages. Twilio enables you to code in your choice language and complete jobs more quickly by leveraging auxiliary libraries, debugging and monitoring tools, documentation, and a serverless hosting environment for your code. You receive SMS features like:
- Alphanumeric sender IDs MMS-enabled phone numbers in Canada and United States.
- Shortcodes in Canada, United Kingdom, and United States.
- Message queuing and expiration setting. Scaler and persistent sender Intelligent content management via encoding, concatenation, etc.
Twilio provides multi-channel communication via SMS, Slack, and Alexa. Users are authenticated using a push notification or one-time passcode. It verifies persons to prevent fraud and conceals phone numbers for identity protection. Twilio adheres to GDPR data protection, SOC-2 accreditation for 2FA, and ISO 27001 standards.
Conclusion
This modern world has presented us to a variety of remarkable technologies and business solutions. But SMS is still important and useful for notifying users about transactions, new arrivals, password changes, and many other things. Choose the best SMS API and continue to send messages that bring value to your consumers’ lives.